Top 10 Best Tools for Social Media Marketing in 2020

Top 10 Best Tools for Social Media Marketing in 2020

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Social media marketing is using the platforms on the internet to assist your business in growing by means of marketing. Marketing itself refers to the process of getting more and more customers for your business. Now that’s where the internet advantage gets in the picture.

tools for social media marketing

Through social media, we can connect with whoever we want to. Using it to reach out to people that are most likely to buy your product or help you grow your business is just a few of the benefits we get from social media marketing. However, the problem is that it is still not that simple for someone who actively uses social media, and it is very time-consuming. Now the solution for that is tools for social media marketing.

Social Media Marketing Tools

So, what exactly are these tools for social media marketing?

Social media marketing tools are designed to serve the purpose of scheming strategies to grow your business through social media. They allow you to engage with your custom audiences and learn their interests properly. An excellent example would be a tool analyzing the traits of your customer and helping you advertise on a platform they usually visit, such as a Facebook group or an Instagram page.

tools for social media marketing

Advertising is one of the most important aspects of businesses, and these tools allow you to plan your advertising posts effectively. Now the question arises that which tools for social media marketing are the best for your business? Well, that’s what this article is all about. Below we have listed ten of the absolute best social media marketing tools.

1. Buffer

Buffer is one of the most widely used tools for social media marketing. Giving you full control over the management of your social media posts, Buffer is the tool that assists you both with analyzing and publishing in the simplest way possible.

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Trusted by recognized global brands, it gives you an upper hand on making your business stand out on social media platforms such as Instagram and Facebook.

Engaging with your customers, allowing your business to take the necessary steps in analyzing the current trends and demands of the market, Buffer is an all-in-one tool for marketing.

2. CoSchedule

CoSchedule is also one of those tools that save your time by bringing all your marketing features in one place. It has three main features:

tools for social media marketing

  • Blog Calendar that expands your audience and helps you with planning.
  • Marketing Calendar that gives you an insight into all your current marketing affairs.
  • Marketing Suite gives you the advantage of leading your team and making collaboration a brighter experience.

3. Meetedgar

Meetedgar is a tool that gives you another level of relief when it comes to social media marketing. The secret is automation. When you want to make sure that the message your content intends to convey should consist entirely according to your brand’s gimmick, then look no further than Meetedgar.

tools for social media marketing

Meetedgar saves you a lot of time. All thanks to its automation features, which allow you to sit back on your couch comfortably as your tool does the work. That, too, in such an intelligent manner that your audience could never think of your marketing as spamming. To summarize: Meetedgar is simplification and automation on another level.

4. Tailwind

Tailwind is a management tool used for Pinterest and Instagram. We all know how much Instagram is used for marketing, and Tailwind is here to make it easier for you.

tools for social media marketing

Scheduling pins on Pinterest in the shortest amount of time and reaching a large number of audiences on Instagram are the reasons why Tailwind made it to this list.

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Tailwind also gives you many other useful features, such as proper hashtags to use in accordance with the current internet trends and posting the right content at the right time.

5. Hootsuite

Hootsuite is one of the most used marketing tools having over 15 million users worldwide; it allows you to handle multiple social accounts all from one place. You can design and schedule your content, all from Hootsuite.

Uniting all your social campaigns in one place gives you a master’s authority over your brand and helps you reach out to your customers easily. You can respond to all your inbox reviews and feedback from your audience through one platform. Hootsuite also helps you with assigning roles to your team and gives you control over special permissions.

6. Sprout Social

Much like Hootsuite, Sprout Social also keeps all your managing screens in one place. However, there is one characteristic that makes Sprout Social stand out. It has multiple tools to improve your overall marketing strategy. The reports generated by Sprout Special are extra-ordinarily precise and accurate.

tools for social media marketing

It provides you Customer Relationship Management features in which you can stay connected with your customers and engage with them. This feedback helps you in making your business improve constantly with respect to the current demands of the consumer. Keeping you up to date with your competition is also a Sprout Social specialty.

7. IFTTT

Now this one is a bit different. IFTTT stands for “If This Then That.” You can tell by the name it has something to do with programming. You can give this tool instructions to post particular content at a specific time. Sounds a bit basic, but once you get a hold of IFTTT, then your marketing would be made much simpler.

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The best part of IFTTT is also the reason why it is on this list, and that part is that it is completely FREE to use. So, if you’re a beginner or have a small e-business you want to improve, then IFTTT would be a handy choice.

8. Sendible

Sendible makes your marketing easy by attracting clients with eye-catching graphics that you can design on its built-in editor. Much like other tools, It saves your time and gives you a broad insight on analytics.

Sendible’s specialty is the tailored content that represents your brand on social media, which leads to a good amount of traffic on your posts.

9. Post Planner

You can already tell how useful a tool is when the likes of Microsoft and Nike prefer it. Post Planner’s discovery engine makes sure you never run out of ideas by constantly surfing the web.

Having plans starting from just 3$, Post planner gives you an entirely new automation experience and minimizes your workload. Handling bulk content and posting consistently are just some of the few features that will make you a fan of this tool.

10. Agora Pulse

Just like the tools mentioned above, Agora Pulse helps you in making plans, assigning roles to your team members, analyzing reports, etc. A user-friendly marketing tool that allows you to take your business to the next level.

However, there are some features such as moderating comments on posts and competition analysis, which cannot be used by other tools at such an affordable price. If you’re looking for a pocket-friendly tool to make your products or services recognized, Agora Pulse is a top-notch candidate.


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Khalid Saifullah

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