Content writing in digital marketing has a high status. In this age, written content matters just as much as design and visuals. It is not a simple job either because it requires more than just being good at English. Content writing involves tasks such as researching, proofreading, structuring, etc. If you’re tired of not getting the expected results from your writing, then don’t worry, we’ll give you all the content writing tips that you need.
The truth is that there is no unique formula that is going to make you a pro-writer overnight. Just like all other skills, practice is going to make you a professional content writer. Becoming a professional requires you to have certain rules in your mind when you’re working on your art. The content writing tips we have compiled in this article are going to help you produce excellent quality content and upgrade your writing skills.
1. Heavy Headers
You open an article or a blog. What is the first thing you read? The header, of course. That one sentence that decides whether you want to read the further or not. Titles are what make readers stay. They are supposed to catch the attention of the reader and make them scroll down further.
Your headers should be no longer than 30 words. Include powerful words in them and avoid bland phrases. But don’t trick the reader into reading your article by mentioning something that they wouldn’t be reading below.
2. Extensive Research
Supporting your claims by using anchor links and references. They give your message more credibility. Quoting statistics can be a great approach too. Doing so makes the reader believe that you know what you’re talking about and then ends up accepting your ideas. So, be sure to do your homework and make your statements believable and reliable.
3. Focus on the Primary Idea
Each piece of your written content should have its particular idea, a single message that it conveys. Keep your focus on that central idea throughout your writing. Keeping your sentences clear and incisive is more likely to keep the reader engaged.
So, make sure you don’t stray far away from your main idea and end up with long sentences that are worth nobody’s time. It is a well-known fact that quality matters much more than quantity in content writing.
4. Keep SEO in Mind
Without basic SEO knowledge, your written content would not be of value on the internet. Whether you write as a passion or to earn money, your main goal is to make your content valuable and noticeable. To do that, optimize your content by using keywords and rank yourself higher in search results. This will bring more attention to your content and help you get in the big leagues. Writers that are familiar with SEO are more demanded on the internet too.
5. Proper Structure
An important tip we have for you is to structure your content appropriately. Nobody likes reading tightly compressed long passages that have no main purpose. Making a sea of words is not something that you want to do. Organize your content by the usage of paragraphs and bullet points. List them according to their relevance. This will make your content appealing and attract more readers.
6. Choosing the Perfect Voice
Your content should always be written in your unique voice. The tone you use should make your writing distinct and unique. We advise you always to use a voice that does not sound too robotic. Do not refrain from showing a bit of emotion and a personal perspective, either.
Including your narrative can be helpful too, as the audience prefers knowing that the content is not generated by AI and the writer legitimately wants to build a bond with them.
Be sure to read your content at least twice before you display it on the internet. Adjust grammatical errors and remove words that are of no use and only devalue your art. You can also use tools and software to help you review your work. After you keep these content writing tips in mind while writing, we guarantee your skills will get appreciated more and make you a professional content writer in no time.