One of the simplest ways to reach out to people and bringing their attention to your brand is by reaching them personally through email. This is, in fact, a better approach than marketing on social media. The reason behind that is simple. People are more likely to give you their special attention when you land directly in their inbox instead of appearing in their social media feeds. But there are lots of Dos and Don’ts of writing a good marketing email that the majority of marketers are unaware of. In this article, we’ll talk about how to write a good marketing email.
There can be many reasons why your emails have not been doing their magic, and your efforts are going to waste. Your marketing email campaign has a heavy impact on your marketing strategy. The content in your emails should be organized carefully because it affects your business’ overall sales and leads on a large scale. You cannot expect your brand to get in the big leagues if the general public considers reading your emails as a waste of time.
So, by the time you’re done reading this article, you’ll know a thing or two about how to write a good marketing email that sells. Below are some rules you have to make sure your marketing email should abide by.
1. A Well-Written Subject Line
The subject line is the most crucial element in writing a good marketing email. It is the door to your email that you have to make sure the reader opens. What do you plan on writing on this door? It has to be something that makes the reader curious such that they’re forced by their instinct to click it open.
Use powerful words in your subject line that catches the attention of the reader. Speaking directly to the reader is most likely to make them interested in your email. Next to that, make sure your subject line is no longer than 20-25 words. Do NOT bait your reader into opening the email by means of false advertising. Not only will this portray a negative image of your brand, but you also would not be able to compensate for it since they will not read any emails from you ever again.
2. Goal-Oriented Email
Every good marketing email has one special characteristic. It is focused on convincing the prospect to take action. It sticks only to its objective. Nobody likes reading essays in their inbox. The email is supposed to be filled with valuable information about your brand or product that is useful for the reader.
Do not let your tone be too pushy. Talk professionally as if you’re having a face-to-face meeting with the reader. Discuss your brand with them in a second person tone using “You,” “Your,” or “You are.”
3. Let Them Know THEIR Benefits
When convincing a customer, the best practice is to talk about their benefits. A person reading your email expects to get their question, “What’s in it for me?” answered. Your goal is to convey to them that their lives are incomplete without whatever you’re selling.
Use their daily life problems to support your argument and encourage them that you have the solution. Talk about discounts and offers that your customers get to enjoy and describe what makes your brand stand out.
4. Structure Your Email Properly
Most copywriters tend to mix their ideas in the email hence making the reader confused. The best way is to divide your message into small paragraphs. Every paragraph should have its main idea. You can use bullet-points as well because they make your message clear and sharp.
Shorter and clearer emails are easy to read and do not take much of the reader’s time. Structure your ideas properly. You don’t want to talk about your product before giving a small introduction to your brand. Let your audience know what your business’ main objective is, such as manufacturing 100% pure cotton t-shirts or likewise.
5. Nail Your Visuals
Your email should have at least one photo of a brochure, a poster, or a product. It gives the reader an idea about what you’re selling. Now whatever image you choose, it should be according to your business type—design matters just as much as the written content in a good marketing email.
Your design should be visually pleasing and not too bright or too dark. Keep it simple, and according to your brand’s type. It should also be in context with the written content in the email. Both design and written content must be of the highest quality because they represent your business to a potential customer. Invest as much as you can in making your email attractive in every way.
At the end of your email, the reader should be intrigued enough to take a step in your favor. Do not forget to insert a call-to-action link that directs the reader to your website or your page. Use phrases such as “Get yours now here:” or “Register here for free!” to encourage the reader to take action.
These were some rules you should base your next marketing email upon. There are many other tools to make your marketing emails even more successful such as heading generators or marketing email templates. You can use them to improve your email campaigns and make your marketing strategies more productive than ever.