Digital Marketing vs Traditional Marketing: What’s Better?
Technology has completely transformed the world, and with the use of technology, mediums of marketing have also changed. Digital marketing vs traditional marketing, what’s better? What should you choose for your business?
What is Digital Marketing & Traditional Marketing?
Digital marketing means the use of digital mediums to market a product or service; these digital mediums include social media, blogs, websites, and emails, etc. When you’re scrolling through your Facebook feed, and you look at a “sponsored ad” in your feed, well, that’s digital marketing.
Traditional marketing means the use of traditional mediums to market a product or service; these traditional channels include billboards, magazines, newspapers, and other print media sources. Before the age of the internet, traditional marketing was the only medium to promote a product or service.
Digital Marketing vs Traditional Marketing
The primary difference between both digital marketing and traditional marketing is the channel through which marketing message is communicated to the prospects. As discussed earlier, traditional marketing uses billboards, magazines, while digital marketing uses the power of social media, websites, and emails.
If you think that traditional marketing is obsolete or it has no value, well think again! Traditional marketing plays a crucial role in marketing a product because people don’t always stick to their devices. Magazines covers and billboards are still popular today to deliver any brand’s message.
In the same way today, digital marketing is as important as the traditional methods of marketing. Everyone is using social media these days, and people spend most of their time on their smartphone devices. It has enabled marketers to utilize the power of the internet to market their products and services. If you’re searching Google for best hotels in the XYZ city, the chances are that you’ll find sponsored ads on top of your search results. So, both digital marketing and traditional marketing are essential for marketing.
Digital Marketing vs Traditional Marketing: What Should you Choose?
So, it’s digital marketing vs traditional marketing, what should you choose? the simple answer to the question is both; you should choose both. You should find the right balance between both digital and traditional marketing according to your business. TV ads, newspaper ads are important to target an older audience and to attract younger audience digital marketing play a huge role. So, it would be best if you used both mediums for marketing your product and services.
Pros and Cons of Digital Marketing
Digital marketing uses digital mediums such as content marketing, affiliate marketing, websites, blogs, email marketing, inbound marketing, pay per click (PPC), and search engine marketing (SEM). Like everything, digital marketing has its pros and cons.
- When it comes to digital marketing, it offers a variety of options to engage with a potential audience. You can use social media, email marketing, and content marketing, etc. to market your products and services.
- The digital medium allows you to directly engage with your customers, such as comments, emails, and podcasts, etc.
- Analytics and measurement of ad campaigns is the biggest benefit of digital marketing. The data you gather allows you to improve your ad campaigns in real-time.
- Targeted ads are possible with digital marketing. You can reach the audience that you want, and it’s not possible with traditional modes of marketing.
- One of the disadvantages of digital marketing is that ads can become annoying to users. Think of this, if you’re watching a YouTube and you’re enjoying it, and suddenly an ad interrupts your video, annoying? Right?!
- As compared to traditional marketing, the digital marketing ads are not permanent; users can ignore the ad, or when a user jumps to another webpage and *poof*, your ad is gone.
- Digital marketing is relatively new, and its constantly evolving there always new updates in digital marketing tools that you’re using or some search engine algorithm changes, etc. It becomes tough to keep up.
Pros and Cons of Traditional Marketing
Traditional marketing uses traditional media such as billboards, posters, taxi/bus wraps, TV & radio ads, print media, direct mails, display signs, and telemarketing, etc. Like digital marketing, traditional marketing has its advantages and disadvantages.
- Traditional marketing ad campaigns create more impact as compare to digital marketing. The TV ad or a stunning billboard will live in people’s memory as compared to a digital ad that a user scrolled once in his or her social media feed.
- As compared to digital marketing ads which are not permanent, traditional marketing ads are permanent. Once your ad is published in a magazine or newspaper, it will remain there until it gets recycled.
- People remember traditional ads as compared to digital ads. If you have created a perfect TV commercial ad, it will stay in people’s memory for a very long time. For example, super bowl ads are visually rich and stunning ads, and people love them.
- Traditional ad campaigns are difficult to measure as compared to digital marketing campaigns. There are literally no tools available to measure or track the performance of a conventional marketing ad campaign.
- As compared to digital ads, traditional ads are often expensive, and they require lots of investment. If you’re looking to create a TV commercial, you have to hire a film agency, pay the actors, and pay the TV channels to play your ad or if you want your ad to be displayed on some billboard, you’ll have to bear expenses of printing and pay rent of the billboard too.
- There is no direct contact or interaction with prospects; you don’t know what your audience thinks about your products or services because you’re unable to interact with them.
To wrap up, both digital marketing and traditional marketing are equally important, and both have their ups and downs. You must understand your marketing needs and consider your budget before you select any marketing medium.
As we discussed earlier, traditional marketing attracts older people who love to read newspapers and prefer television, while digital marketing attracts the younger generation of millennials, who spend most of their time on the internet.
In the end, we would say you can select any medium you want as long as you’ve identified your audience or what they want.