Copywriting Vs. Content Writing: What’s the Difference? What to Select?
There was a time when copywriters were in demand, and companies preferred copywriters to write their sales or marketing copy – but the revolution of the blog has changed everything. Today, if you’re working in a company that owns a blog, you’ve to ask yourself one single question and, i.e., if you’re writing a right type of content or a sales copy to attract the attention of your target audience and make the most significant impact.
According to statistics, blogging is a number # 1 priority for all the marketers. HubSpot says that 53% of the marketing professionals use a blog for marketing their content, and as a matter of fact, the blog has better chances to rank in different search engines.
The question is, if you’re a writer, then what this means for you? What’s copywriting and content writing? Or what’s the difference between both? What is best for you and your business? Who wins the race between copywriting vs. content writing? If you’re looking for answers, you’re in the right place.
So, let’s begin and talk about copywriting vs. content writing!
Copywriting means marketing products and services; it focuses on short-term targets such as generating sales and getting significant returns on investments (ROI). Ads, sales emails, landing pages, PPC, and sales letters are some of the examples of copywriting.
As blacksmith creates beautiful items from metal and iron, a copywriter is a wordsmith. He uses words to create catchy and attractive headlines and call-to-actions that compels a customer to make a purchase such as subscribe to the opt-in email list, or purchase a product, or provide a piece of crucial information. Copywriters are creative, and many of the world’s well-known marketing campaigns come from the brilliant minds of copywriters.
These days copywriting has become simple and straightforward. Copywriter uses compelling language, emotionally appeals to the prospect, and as a result, potential customers convert into paying customers. Remember, if copywriting is not done right, it can break your business.
As compared to copywriting, content writing is all about blog posts, emails, ebooks, emails, white papers, and other material to entertain and educate your audience. Content writing focuses on the engaging audience and building their trust in the products and services that you’re offering. As you gain their confidence via content, they will become more interested in your brand.
The best content writer will be a great storyteller. He or she can write content for you without even mentioning your service or product, and yet they manage to attract potential customers. As mentioned earlier, blogging is the top priority of B2B marketers because it saves both time and cost as compared to other traditional marketing methods.
Finally, the content generated via content writing is free for your readers; all you need is a content writer that understands the basics of search engine optimization because SEO enables your target audience to find and read your content on the internet.
Copywriting Vs. Content Writing: Who Wins & What to Select?
Well, both copywriting and content writing are winners. Copywriting helps you make instant sales, while content writing engages your audience and develops their trust in your brand. So, if you have a blog, then it should be a blend of both copywriting and content writing. It should have valuable information to create authority, educate and entertain your prospects, and clear CTA to convert potential customers into buying customers and repeat customers.